RECENT NEWS AND BLOG
Pride & Digital Marketing: How Brands Can Do Better During Pride Month
Every year as June rolls around, brands start to participate in “allyship” by throwing rainbows on, well, everything. In the midst of the marketing chaos, many businesses forget about the month’s true history, making their allyship look a lot more like rainbow washing, a concept that has come to light and been called out by […]
Diversity & Inclusion,Education,News & Events
The Do’s and Don’ts of Cultural Appropriation in Marketing
Any business or business owner understands that marketing is primarily about your relationship with consumers than the actual business plan. A solid marketing strategy aims to build relationships with every consumer – keeping them up to date with trends, pop culture, media, and other current events. Cultural diversity is meant to be an environment that […]
Diversity & Inclusion,Education
The Importance of SMS and Email Marketing
No matter the industry, SMS (Short Message Service) and email marketing are powerful tools in modern marketing that offer several significant benefits for brands and businesses. Both SMS and email marketing are notorious for establishing direct communication with a targeted audience. When used effectively, they can be extremely helpful in promoting products, and services, while […]
Education
The Power of Photography and Videography in Marketing
Living in a media-forward era, there are numerous media outlets that constantly educate, advertise, and access thousands of viewers every day. For any business to stay up to date in a saturated market, you’ll need to do more than just maintain a solid business marketing strategy. Unique photo and media content can elevate your brand […]
Diversity & Inclusion,Education,Jewelry
4 Unique Ways to Market Your Food and Beverage Brand
Today’s food and beverage industry is more robust than ever, with tons of refreshingly new and innovative brands on the rise. Any food or beverage company understands the importance of marketing your brand in this highly competitive industry. Cutting-edge technology and unique, contemporary culinary flavors are what constantly keep the food and beverage industry unique. […]
Education,Food & Beverage
5 Highly Effective Ways to Boost E-Commerce Sales
Today’s marketing world is showing there are hundreds of different ways to reach targeted audiences and broaden the voice of your brand. With e-commerce and online shopping, it’s important to stay fresh with ideas on how to stand out in a saturated market and boost retail sales. Once you have a solid business plan and […]
Education,Food & Beverage,Jewelry
Marketing & Women’s History Month: How Women Shaped Modern Marketing
Marketing and advertising have long been seen as a “Playboy’s club.” Consider depictions like the womanizing Don Draper of Mad Men and the sexist stereotypes or hypersexualization of women constantly reinforced in advertising. Yet with nearly 80% of purchases and purchase influence made by women, you’d think it makes more sense to see women behind […]
Diversity & Inclusion,Education
What You Can Learn from the Pumpkin Spice Marketing Phenomenon
Since 2003, the Pumpkin Spice Latte has taken the world by storm. A seemingly ordinary seasonal drink now floods social media feeds, advertising, supermarket shelves, and more weeks before autumn sets in. The pumpkin spice latte, also affectionately known as the “PSL,” has a Twitter account with 86K followers. Talk about world-famous. What’s essential about […]
Education
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