Boost your Brand With Targeted Content: Here’s How

It’s no surprise that many entrepreneurs are daunted by the prospect of creating and posting high-quality, targeted content to their websites and social media accounts—it’s time-consuming, after all, to develop a deep understanding of who your audience is, then create targeted content that speaks to that unique population. 

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Hot New Design Trends Look to the Future

As lovers of all things web-related, we’re fascinated by the latest trends—as long as they pertain to the Internet! This summer, we’ve got our eye on new designs cropping up all over town, and we’re crazy about the futuristic focus of so many recent web innovations. Below, we outline the year’s hottest ultramodern design trends—skim through for easy ways to reinvigorate your web presence.  

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Pay-Per-Click: The Basics

When it comes to Internet marketing, Pay-per-Click (PPC) advertising represents the wave of the future. Google, the industry leader in PPC advertising, boasted nearly a 20% increase in PPC revenue last quarter alone – and there aren’t any signs of slowing. Today, the majority of business transactions happen online, and with more than two trillion Google searches performed annually, there’s a good chance a search-engine ad will get noticed.  

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Marketing for the Modern Restaurant

One of the challenges of running a restaurant is getting first-time diners through the door. Once they’re in, it’s easy to seduce them with impeccable service, distinctive menu offerings, and delicious flavors. But attracting new customers can seem like an uphill battle – especially because so many restaurant-goers have been burned by poor-quality dining experiences and high price tags to boot.  

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Keywords that Make Sense: Targeted Commercial Intent

Most businesses understand how SEO (search-engine optimized) content can drive visitors to their websites. Keyphrases focused on your business offerings can usually bring interested viewers in – but do they stay on your site? Companies large and small now need to ask themselves: Are we focused on search volume…or on commercial intent? 

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Responsive Design: How SEO and RWD Can Boost Your Business, Fast

Search engine optimization (SEO) is on the tip of everyone’s tongue – and rightly so. This effective strategy for driving traffic to a specific website relies on using written content that’s heavy on specific phrases. For example, if you’re in the business of selling roof repair products, your SEO content should use the words “roof,” “roofing” and “roof-repair products” in excess. Search engines, like Google, will reward your hard work by presenting your search-engine optimized website at the top of the search results list. 

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A Day in The Life as a Champ Employee

Each day starts by walking up to 55 Chapel Street in Newton. Nestled in an old converted mill building, Champ’s interior is a mix of rustic wooden beams and modern flair. The building has a café that features a different pop up restaurant every single day. A free gym is also available! I usually try to hit it up before the work day starts, but other people prefer an early evening workout.  

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Champ Hosts Workshop: Grow Your Small Business by Localizing Your Marketing Efforts

On Thursday January 12th, we hosted a Small Business Workshop, “Grow Your Business by Localizing Your Marketing Efforts,” in collaboration with the Newton Needham Chamber of Commerce. The presentation focused on using digital marketing and search engine marketing to help local businesses attract more quality traffic to their websites and grow their businesses. Here are some tips and takeaways from the workshop. 

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Choosing the right CMS

As the web evolves and more devices with access to the web pop-up everyday, it has become vital for business and website owners to be able to make updates on their website. In the early days of the internet, a business owner would have to call their webmaster every time they wanted to make a simple change to the website. Nowadays, one of the most commonly used web development tools, Content Management Systems, can be easily implemented into any design and allow business owners to take control of their website updates.  

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Scalable Web Design

Scalability refers to a system’s ability to adapt to inevitable growth that will occur as a network develops. Growth can refer to an increase in number of users or an increase in resources, such as hardware, and output. Working to make your website scalable is important in considering the future needs of your company. A scalable system is one that improves in performance in a proportional manner as more hardware is added. You want your website to be able to accept increased use and demand, as your business grows—you want it to be scalable.

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