Looking Ahead: Digital Marketing in 2018

With a new year comes new marketing trends, and we’re excited about what’s peeking around the corner in 2018. As digital marketing takes the forefront in modern advertising, a consumer-focused future is looking uniquely bright for modern vendors, entrepreneurs, and innovators around the globe.  

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Hiring and Firing: Social Media’s Impact on Modern Employment

Social media unquestionably holds a dominant place in our daily lives – and that presence extends to our careers. Whether we’re employers or job seekers, our activity on social media has real consequences for our professional lives. Below, we detail the benefits of social media in modern recruiting, as well as the extent to which social media could hurt you—as an employee or employer.  

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Boost your Brand With Targeted Content: Here’s How

It’s no surprise that many entrepreneurs are daunted by the prospect of creating and posting high-quality, targeted content to their websites and social media accounts—it’s time-consuming, after all, to develop a deep understanding of who your audience is, then create targeted content that speaks to that unique population. 

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Hot New Design Trends Look to the Future

As lovers of all things web-related, we’re fascinated by the latest trends—as long as they pertain to the Internet! This summer, we’ve got our eye on new designs cropping up all over town, and we’re crazy about the futuristic focus of so many recent web innovations. Below, we outline the year’s hottest ultramodern design trends—skim through for easy ways to reinvigorate your web presence.  

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Pay-Per-Click: The Basics

When it comes to Internet marketing, Pay-per-Click (PPC) advertising represents the wave of the future. Google, the industry leader in PPC advertising, boasted nearly a 20% increase in PPC revenue last quarter alone – and there aren’t any signs of slowing. Today, the majority of business transactions happen online, and with more than two trillion Google searches performed annually, there’s a good chance a search-engine ad will get noticed.  

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Marketing for the Modern Restaurant

One of the challenges of running a restaurant is getting first-time diners through the door. Once they’re in, it’s easy to seduce them with impeccable service, distinctive menu offerings, and delicious flavors. But attracting new customers can seem like an uphill battle – especially because so many restaurant-goers have been burned by poor-quality dining experiences and high price tags to boot.  

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Keywords that Make Sense: Targeted Commercial Intent

Most businesses understand how SEO (search-engine optimized) content can drive visitors to their websites. Keyphrases focused on your business offerings can usually bring interested viewers in – but do they stay on your site? Companies large and small now need to ask themselves: Are we focused on search volume…or on commercial intent? 

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Responsive Design: How SEO and RWD Can Boost Your Business, Fast

Search engine optimization (SEO) is on the tip of everyone’s tongue – and rightly so. This effective strategy for driving traffic to a specific website relies on using written content that’s heavy on specific phrases. For example, if you’re in the business of selling roof repair products, your SEO content should use the words “roof,” “roofing” and “roof-repair products” in excess. Search engines, like Google, will reward your hard work by presenting your search-engine optimized website at the top of the search results list. 

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A Day in The Life as a Champ Employee

Each day starts by walking up to 55 Chapel Street in Newton. Nestled in an old converted mill building, Champ’s interior is a mix of rustic wooden beams and modern flair. The building has a café that features a different pop up restaurant every single day. A free gym is also available! I usually try to hit it up before the work day starts, but other people prefer an early evening workout.  

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Face-to-Face Networking Can Support Your Digital Efforts

Face-to-face networking is not dead. We promise. Certainly, more and more time is spent online with every passing year, and online social media provides an excellent networking tool, but there are still major benefits to face-to-face interaction, and when paired with digital marketing, it can get you big sales wins.

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