Seven Easy Steps to Boost Your Marketing Game

Savvy entrepreneurs know that good marketing takes place all the time – and the best ways to boost your web presence don’t have to eat up the day. Read on for seven no-nonsense solutions to enhance your online presence – and boost the bottom line.  

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Boost E-Commerce Sales with Social Media

If you’re getting ready to launch a big campaign, you’re in the right place—it’s critical to investigate how social media can boost your sales, reinforce your brand, and introduce new customers to all that you have to offer. Harness the strength and popularity of Instagram, Twitter, Snapchat, or Facebook, and you’re bound to see a correlating increase in e-commerce sales. Below, we detail how to angle your social media account with e-commerce sales in mind.  

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Facebook Analytics Explained

With Facebook’s ever-changing interface, it can be a challenge to stay up-to-date on the many business opportunities the social network offers. And new features are often made available with minimal notifications to the public, which makes it even harder to stay abreast of every new development. Yet if you’re willing to take charge, it’s possible to conduct the right research to keep your brand at the forefront of the Facebook game. Read on for a breakdown of Facebook Analytics, explained.  

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Community-Based Marketing for the New Year: Keep it Hyperlocal

Experts predict that tomorrow’s marketing initiatives will be increasingly shaped by the local – not the global. Just last March, Google implemented Fred, an algorithm designed to favor websites optimized for a local audience base. Around the world, large, global-scale organizations saw their rankings plummet, while smaller businesses focused on hyperlocal audiences enjoyed their day in the sun. Today, it’s easy to tailor your digital marketing strategy to suit your local audience – and you’re likely to see a boost in search engine rankings if you do.  

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Looking Ahead: Digital Marketing in 2018

With a new year comes new marketing trends, and we’re excited about what’s peeking around the corner in 2018. As digital marketing takes the forefront in modern advertising, a consumer-focused future is looking uniquely bright for modern vendors, entrepreneurs, and innovators around the globe.  

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Hiring and Firing: Social Media’s Impact on Modern Employment

Social media unquestionably holds a dominant place in our daily lives – and that presence extends to our careers. Whether we’re employers or job seekers, our activity on social media has real consequences for our professional lives. Below, we detail the benefits of social media in modern recruiting, as well as the extent to which social media could hurt you—as an employee or employer.  

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Boost your Brand With Targeted Content: Here’s How

It’s no surprise that many entrepreneurs are daunted by the prospect of creating and posting high-quality, targeted content to their websites and social media accounts—it’s time-consuming, after all, to develop a deep understanding of who your audience is, then create targeted content that speaks to that unique population. 

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Hot New Design Trends Look to the Future

As lovers of all things web-related, we’re fascinated by the latest trends—as long as they pertain to the Internet! This summer, we’ve got our eye on new designs cropping up all over town, and we’re crazy about the futuristic focus of so many recent web innovations. Below, we outline the year’s hottest ultramodern design trends—skim through for easy ways to reinvigorate your web presence.  

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Pay-Per-Click: The Basics

When it comes to Internet marketing, Pay-per-Click (PPC) advertising represents the wave of the future. Google, the industry leader in PPC advertising, boasted nearly a 20% increase in PPC revenue last quarter alone – and there aren’t any signs of slowing. Today, the majority of business transactions happen online, and with more than two trillion Google searches performed annually, there’s a good chance a search-engine ad will get noticed.  

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Tip of the Week

Making Title Attributes Reflect Content

When viewing the table of contents in a cookbook or a textbook, a reader is looking for information about the content of the specific chapters. Without descriptive titles, there would be no way to know what is contained within each chapter. Similarly, a website can assign the titles of specific pages to the links that lead to them, thus providing search engines (and users) more information about the content of a page before they have to look through it.

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