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Creating Mobile Buyers from Mobile Shoppers
While women out buy men online in general, data has shown that men are more likely to make purchases on their mobile devices. Women are also more likely to browse for a longer period of time before committing to a purchase. Men also seem to be less influenced by social media promotions and deals or coupons. What does all this mean when trying to turn your mobile shopping audience into mobile buyers?
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I love camping. Nothing beats a nice summer weekend sleeping in a tent, roasting marshmallows by a campfire, and taking naps in a hammock under two tall trees. Camping is even better when I can throw some gear in my car after work on a Friday, drive to a campground, set up my tent, and start a fire all before it gets dark. When I first moved to Boston, I never imagined that I could continue to go on quick weekend camping trips. Most people recommended Maine and New Hampshire for camping, which are great recommendations but are not exactly a short drive. After some trial and error, I was able to find the perfect spot to camp outside of Boston. ..