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Tip of the Week

New Business Objectives Mean Not Every Facebook Post is Created Equal

At the end of the summer, Facebook’s executive team announced they’d no longer be enabling the promotion of certain types of Page posts. This declaration marks a shift towards “more specific business objectives,” according to team members, rather than the social stats of yore.

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07Sep
Boost your Brand With Targeted Content: Here’s How

It’s no surprise that many entrepreneurs are daunted by the prospect of creating and posting high-quality, targeted content to their websites and social media accounts—it’s time-consuming, after all, to develop a deep understanding of who your audience is, then create targeted content that speaks to that unique population. ..

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