A clear strategy is essential to the success of any marketing effort. Without planning and regularly revisiting your strategy and goals, it’s easy for marketing endeavors to quickly become inefficient and ineffective.
The Champ team loves a good strategy session. Whether you need assistance with an overarching marketing plan, or need to dive deep into content, website, social, user experience, or print strategy, our team is here to help you develop a clear strategy, with proactive benchmarks, to achieve your marketing goals.
Creating and maintaining a clear strategy is an important part of the Champ process no matter what services your business requires. We talk a lot here about “starting with the end in mind,” and what we mean by that is that your marketing should always keep a forward-thinking approach toward future goals and scalability while also addressing the immediate needs of today. Our process includes checkpoints to keep us moving forward.
It’s important to us that we start with getting a clear understanding of you and your business. We want to know what makes you tick, and what keeps you up at night. What have you tried before with success, and what do you already know isn’t a fit for your business? Where would you like your business to be in six months? Five years? Ten? Our process begins with collecting as much information about your business, your industry, your customers, and your competitive landscape as possible.
Once we have gathered detailed information from your team, our team gets to dive in. We will explore your current website, your marketing materials, your target audience, and your competitors to gather data and develop a baseline from which to set goals and launch our new comprehensive strategy.
The set of recommendations generated by our discovery and analysis will create the strategy for your Champ project. We will provide you with recommendations on deliverables, timelines, and checkpoints. Working collaboratively with your team we will discuss our marching orders and the steps to achieve them.
Now the larger Champ team gets to join in the fun. Our designers, developers, writers, SEO and social media experts will dive into the nitty gritty of creating your deliverables and managing your project. You will start to see regular deliverables from your project manager and will get to provide feedback and guidance.
A strategy is never set in stone, instead it’s a living thing which should be revisited regularly to adjust for changes in your business or in the landscape. Champ will monitor your progress and proactively continue to make recommendations on where we can go next. We will help you keep track of where you are achieving the greatest impact so that your resources can be invested accordingly. Your project manager will work with the team and track your reporting to continually keep things moving forward and working well.
Your brand is the crux of your marketing efforts. More than a logo or a swatch of colors, your brand consists of your core values, mission, and personality.
The Champ team has vast experience in assisting our clients in teasing out the essence of their brands and then creating a cohesive brand identity to support it.
As part of your partnership with Champ we can include a comprehensive brand strategy, including the creation of brand assets including logo development, font selection, and robust style guides for both digital and print marketing. Your custom style guide will then guide us as our design team created your identity suite of business cards, stationary, and other branded materials.
Our experienced design team will work with you to devise a logo design suite that speaks to the unique personality and mission of your business. Partner with Champ to create a new, one-of-a-kind brand identity, and show the world the mission and personality of your brand!
No marketing strategy can be successful without quality content. Offering your audience well-written, informative content, complemented by clean, aesthetically pleasing imagery is essential to the success of your marketing campaigns.
Your marketing content should be guided by a clear strategy. What will you publish? How often? How will your website, blog, social platforms, and print pieces work together cohesively to push your brand forward? What type of content performs best with your audience?
Champ can assist you in developing a comprehensive content strategy to improve performance, educate your audience and effectively manage your resources for the greatest return on investment.
Optimized User Experience
We define the User Experience as all of the interactions a visitor or user has with a website, from the first impressions upon first site visits, to site exploration, and ultimately, conversion. This includes the user interface design, the user-friendly structural and organizational architecture and visual elements, as well as the website’s usability, which allows a site visitor to easily, efficiently, and painlessly navigate the website.
User Interface Design demands clear page titles and calls to action, while accurately introducing the personality of the brand itself. Usability begs the question, “Is the website designed to facilitate an intuitive experience for the user?” User experience is the total sum of both visual clarity and structure practicality, in addition to content relevancy. In other words, user experience takes all aspects of user interaction into account in order to evaluate the user’s overall satisfaction with a given website.
This is why the user experience is an absolutely critical component to consider during any website design and development project. We’re creating a digital storefront for your business, and inviting web-searching visitors to experience your brand, products, and services.