Chances are, you’ve heard of many of the acronyms commonly used by digital marketing agencies today, from SEO and SEM to SMM and PPC, with each one stressed as vital to your business.
The constant buzz around search marketing strategies may leave you wondering how and where to start, and how these strategies work together to boost your brand.
That’s where we come in. Champ is made up of a close-knit group of experienced web enthusiasts with a passion for tangible, success-driven results. Bring us your business, and we’ll come aboard as your expert guide to the extensive world of search tactics.
Search Engine Optimization
When it comes to establishing a solid SEO strategy that works within your overarching digital marketing plan, it’s important to understand how major search engines such as Google, Bing, and Yahoo work to provide search result rankings. What’s even more vital to your online success is putting together an SEO plan that incorporates fresh, engaging, sharable content, carefully curated back-end page coding, valuable inbound links, and precise keyword coding that’s in line with your products and services. Where to begin? Allow Champ to share our SEO strategy experience with your team, teaching you how to establish an efficient plan of action that will optimize your web presence for better search engine rankings.
Search Engine Marketing
Since the late 1990s, Champ has been at the forefront of digital marketing by keeping up with the latest search engine optimization (SEO) trends and developments. As the world of SEO has grown, a tandem area of practices called search engine marketing (SEM) has become a vital part of having a successful web presence. In a nutshell, SEM is the area of digital marketing dedicated to increasing web visibility through the use of both paid advertisements via PPC ads, as well as content-focused SEO tactics.
The Champ SEM team consistently works to enhance online reach, exposure and notoriety for our clients through dedicated, multi-faceted SEM strategy partnerships. We use a holistic approach when it comes to SEM, bringing our in-house Google PPC experts and experienced SEO talent into each client partnership. Throughout your Champ SEM Partnership, you’ll receive monthly reports detailing the metrics of paid and organic efforts, keeping you in the loop as to what’s working and what’s not, where your visitors are coming from, and what keywords they’re using to reach you.
Pay Per Click Advertising
As a business wishing to stay competitive online, you may have heard of PPC advertising, or Pay-Per-Click ads. Best known as advertisements displayed in popular search engines such as Google, Bing, and Yahoo, PPC ads follow a “pay for what you get” model. This means that you can create PPC ads for free, set a maximum daily budget and/or maximum price you’re willing to pay for each click on your ad, and only pay for how many times your ad is clicked. The more competitive your market, and the keywords for which you’d like your ads displayed, the higher the cost per click you’ll need to pay. This is nearly always a sound investment, however, due to the fact that you’ll only be paying for direct interaction with your ads, no matter how many impressions, or views, the ad gets.
The concept works, but getting an ad account set up, creating ad copy, and maintaining daily PPC ad budgets can take more time and effort than you’re willing to take away from running your business. That’s where Champ comes in. With a Champ PPC Partnership, you’ll comprehensive PPC support from account creation to ongoing maintenance and reporting.
Take a look around: nearly every consumer you encounter is armed with some type of smart device such as a smartphone like the iPhone or Droid, or a tablet like the Apple iPad or Microsoft Surface. This means that users are now able to search, browse, review, network, and shop at any time from any where – even while on the go. Mobile users are a rapidly growing percentage of your website and social media traffic, and should be marketed to as such.
Allow the Champ mobile marketing team to guide your journey into creating websites, ads, and graphics that function beautifully on any mobile environment and browser. Our responsive designs adapt naturally to the screen size and resolution of each visitor, providing a user-centric web experience tailored to the unique needs of each potential customer.