What is a microsite or mini site in website design and development terms? A microsite is a spin-off of your main website, in which the focus lies not on your entire brand or full set of offerings, but instead upon on a specific product, service or area of expertise you wish to promote. The creation of unique microsites has the potential to benefit your brand in several ways, by:
- Introducing a new product, service, logo or mascot
- Reinforcing awareness of a particular product or service
- Gaining exposure for one area of your business offerings
- Directly targeting a geographical location
- Widening your share of the search landscape for target keyphrases
Champ’s web strategy, web design, web development and search engine marketing expertise makes us the ideal for the construction of your first microsite. Whatever your branding or exposure-related motivations, Champ can build an attractive, effective mini site to skillfully support your web marketing efforts.