Information Architecture (IA)

A well-planned, fully outlined information architecture (IA) is crucial to the website design and development process. Information architecture is generally defined as the core structure, or navigational map, of your new website. In keeping with our Champ motto, “Start with the end in mind,” we strive to construct this foundational framework to the fullest extent possible. We often find that thoughtful information architecture leads us to a seamless design and more cohesive user experience.

The Champ user experience (UX) team allocates a generous amount of time to crafting and perfecting the informational structure of each of our client’s websites, gathering feedback each step of the way before proceeding to development. Our goal is to provide an effective and intuitive informational architecture that fits with your unique set of products, services, and branding elements, while creating an ideal user-friendly environment.