Fact: a successful digital marketing plan always includes an industry-savvy SEM strategy. SEM, or search engine marketing, includes both organic, on-page SEO efforts, as well as thoughtful PPC advertising campaigns. Don’t let the paid advertising area escape your digital marketing plan, unless you want to take the risk of initiating an incomplete SEM investment!
Why are PPC ads from Google, Yahoo, and Bing so important to online marketing success? For one thing, paid search advertising allows your company to “pay for what you get” with a Pay-Per-Click model. This means that you’ll only pay each time your ad is clicked, not by each ad showing, (called impressions). The more attractive and complete your ads are, the better they’ll work for you. PPC advertising also serves to “guarantee” search engine visibility when organic rankings are down or being improved, due to PPC ad placement above search engine results. With so many benefits to PPC advertising, why not invest in a PPC audit from the search experts at Champ?
In order to continually optimize our clients’ PPC campaigns, Champ conducts extensive industry and competitive research, as well as conversion and landing page evaluations as part of our ongoing and one-time PPC Audits.