Great news: as Google and other search engines improve their user experience, search rankings now give precedent to relevant local businesses in proximity to each searcher’s location. That means that when a potential local customer enters a Google search for your products and services keywords, your business is more likely to be shown on the results page due to its proximity-based relevancy!
Though this recent Google update is very helpful in directing potential customers to your local business over national brands, we need to supplement this boost with dedicated local SEO efforts. At Champ, we’ve seen the power of a well-planned content strategy, including geo-targeted keyword-rich brand, product and services pages, and its influence on search engine rankings. Allow our experienced SEO team to assist with thorough content evaluation and the development of a solid, ongoing localized SEO strategy.