Grand Jewelers
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Grand Jewelers

Grand Jewelers is a family-run jewelry business, with two store locations, one on the island of St. Thomas and one on St. Maarten, operating for more than 40 years. We helped fine-tune their branding strategy to be consistent across all marketing channels.  We help with ongoing content creation for their digital marketing campaigns and blog. We also manage their social media and create custom content.

Services Utilized
Brand Identity

Brand Identity

Email

Email & SMS Marketing

Media

Media

Print & Packaging Design

Print & Packaging Design

SEO

SEO

Social Media

Social Media

Website Development & Design

Website Development & Design

“The numbers speak for themselves, Champ has delivered a best-in-class solution to support all of our marketing needs.”

—Navin Sakhrani

Owner / Founder

Overview

Grand Jewelers is an award-winning, family-run jewelry business founded in 1982, with two store locations, one on the island of St. Thomas and one on St. Maarten. Grand Jewelers sells a wide variety of fine jewelry, including engagement rings, wedding bands, watches, and more. They offer designer collections with an emphasis on superior customer service sets them apart from their competition.

Challenge

Grand Jewelers approached Champ in 2015 wanting to rebrand their website to better convey the high quality of their product selection. They also wanted to expand their ability to sell to customers who were off island by adding e-commerce functionality to their site. In addition, they had a list of customers who had subscribed to receive information from them and wanted to better communicate with and market to that audience. They were looking for a full-service provider who could help them with a comprehensive marketing plan to expand their reach.

Solution

Champ designed and developed a new responsive, e-commerce website for Grand Jewelers. The e-commerce platform includes carefully detailed custom filters for a user-friendly experience and ease of product management. Products can be added individually or in bulk and the platform is designed to scale with the expansion of inventory. Champ created a monthly email newsletter to foster interaction with Grand Jewelers extensive customer list. To keep the website content fresh and encourage repeat visitors, Champ continues to manage a monthly blog on the site. Champ optimized Grand Jewelers’ social media presence, streamlining their brand across multiple platforms. We also created a mobile app to help connect with tourists on the island, featuring exclusive deals.

Results

Grand Jewelers marketing reach has enjoyed incredible success since the launch of their new website with Champ. Their website visits increased 63.7% in a one-year period while their page views increased 87.5%. With their new e-commerce platform, customers are able to view their entire selection of over 2,000 jewelry items with ease from anywhere. Their mobile app has more than 2,000 downloads.

Grand Jewelers now enjoys a strong social media presence. Their Facebook likes have increased by 76% and their Google+ page views have expanded by an astounding 4,000%, or over 67,000 views. Champ continues to consistently manage their blog, newsletter, and website updates as well as any other marketing needs that arise so that their team can focus on what they do best: selecting the finest quality jewelry and assisting customers in finding the perfect piece.