In 2017, USA Today Named Bert’s Bites Top 10 Best Food & Drink Makers. “Bert” is Roberta Intrater, who has spent many years developing her recipe. As a wife, mother, and now grandmother, she relied on her family and friends to help her perfect her delightfully crunchy treat. Word got out, and when the demand for her Bites became so great, it was time to turn her chunky almond snack into a business. Roberta found Champ through a family friend and started working with Champ to grow her business, drive traffic to the Bert's Bites website and increase sales. Champ focused on developing a comprehensive Social Media Advertising Campaign with custom designed highly converting landing pages, specific targeted audiences on Facebook & Instagram, and unique messaging and creative. Champ also developed a strategic e-mail automation & marketing campaign that consisted of e-mail list segmentation, targeted e-mail campaigns, copywriting, graphic design and a plan to grow their e-mail list. All of these efforts were tracked from lead to sales on the website.