Champ Internet Solutions attended the Boston Boost Your Business event presented by Facebook a few weeks ago. The Boost Your Business events give small businesses a chance to interact with other local businesses, partners, and small business experts from Facebook, Instagram, and MailChimp. It was a half-day event with a small business panel discussion, Q&A session, a learn-how zone with educational videos, and partner sessions hosted by MailChimp and Shopify.

A few of our key takeaways and helpful hints for using Facebook to promote your small business were:

• Facebook ads are dynamic and can be used for multiple reasons: to increase page likes, website traffic, website purchases, conversions and more.
• Facebook ads allow business owners to target specific locations, and demographics such as age, gender, interests, career position, behaviors, and even relationship status.
• Facebook ads can help business owners target people who have had certain life events, such as getting engaged, buying a new house, or moving.
• Facebook creates a unique ‘pixel’ or line of code that can be added to any website to track conversions and goal completions, so you can see exactly how your advertisements are performing.

We hope they run another series of these events next year so we are keeping tabs on their event page.