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Focus on Startups: Five Social Media Tips for Those Just Starting Out
Focus on Startups: Five Social Media Tips for Those Just Starting Out Most successful entrepreneurs know that a strong social media presence is key to business success – but establishing such a presence can be downright daunting. Read on for five ways to stand out – even if you’re new to the game. Create a […]
Education
Community-Based Marketing for the New Year: Keep it Hyperlocal
Experts predict that tomorrow’s marketing initiatives will be increasingly shaped by the local – not the global. Just last March, Google implemented Fred, an algorithm designed to favor websites optimized for a local audience base. Around the world, large, global-scale organizations saw their rankings plummet, while smaller businesses focused on hyperlocal audiences enjoyed their day […]
Education
Four Ways to Add Video to Your Social Media Presence
Last year, Facebook announced that they’d give some longer videos a News Feed boost, making them more visible to users. And across social media, video is taking center stage as the preeminent marking avenue, and entrepreneurs would do well to harness this valuable technology immediately. Read on for four easy ways to integrate video into […]
Education
The Curse of the Bad Content: How to Avoid Common SEO Pitfalls
Most Internet marketers recognize that frequent, relevant content is a golden ticket to brand awareness, customer confidence, and meeting the business bottom line. Yet so many entrepreneurs fail to recognize poor-quality content when they see it. Others repeat themselves, post sporadically, or produce content that’s merely thinly veiled advertising. Read on to discover the three […]
Education
Content Marketing: Spotlight on Video
In today’s digital realm, the vast majority of smartphone users are harnessing the power of video to share information, relay messages, inspire calls to action, and convey emotion. According to Invodo Reports, more than 90 percent of mobile video viewers regularly share video content with their ever-growing networks, too. Particularly effective on product pages, videos […]
Education
Podcast – Restaurant Unstoppable
Restaurant Unstoppable Listen to Podcast In this episode with Seth Worby, the Restaurant Unstoppable podcast discusses the basics of Search Engine Optimization and ways to improve your restaurant’s ranking in google. Including: What is SEO? What are the three core things to focus on when increasing your search ranking? What is a “keyword” and how […]
Food & Beverage,News & Events
Harness Psychology for Better Content Marketing
If you’re a marketer or online entrepreneur, it probably comes as no surprise that the principles of advertising are deeply rooted in psychology. Addressing and analyzing target audiences, fleshing out topics, and delivering compelling messaging is all about understanding what makes people tick. Effective calls to action, persuasive social media posts, and relevant reviews all […]
Education
Think Local: Tailor Your SEO for the Customers Who Need You Most
This article was featured on Website Magazine on November 8th, 2017. You can read the full article here. Harness the power of search engine optimization (SEO) strategy to boost local rankings, drive website traffic, and gain customers for life. These are the promises of SEO-driven content, yet so many organizations neglect to consider the local […]
News & Events
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