RECENT NEWS AND BLOG
How Your Business Can Answer the Call for Diversity, Equity, and Inclusion through Marketing
In the past decade, there have been consistent rude awakenings in our country around social and racial justice. From police brutality targeting Black Americans to misinformation causing an increase in hate crimes towards Asian Americans, viral movements have inspired a fight for diversity and inclusion. As these movements mobilized across the Internet, circulating – often, […]
Diversity & Inclusion,Education
Email Marketing 101: Best Practices, KPIs, and Building Your List
The average full-time worker receives 120 business emails a day (as in, not including personal emails), per McKinsey analysis. That means when you are trying to slide into your customers’ inboxes, you have to remember that it is at least 120 emails harder to stand out from the crowd if you’re the one sending emails […]
Education
Why Your Website’s Homepage Should NOT Use a Carousel (and 3 alternatives to better convert users)
The majority of people who visit your website for the first time will likely land on the homepage, which is undoubtedly the most valuable page you’ve got. Too many sites out there are using a carousel that automatically slides content left and right, not knowing that it’s killing their conversion rates. You don’t want to […]
Education
How to Create Your Instagram Hashtag Strategy
If there’s one thing any social media savvy person knows, it’s how to use #hashtags. For a while there, we were so obsessed with them that people actually said “hashtag” before words when speaking. Like, “hashtag cringe”. And while we’re a lot cooler than that now, the importance of hashtags on social media has not […]
Education
How Important is Page Speed for SEO?
A fast web and user experience is something that Google has long promoted. And at Champ, we advocate speed for our clients. The importance of page speed is difficult to quantify, but we know this: faster is better. All things being equal, if your competitor’s website loads faster than yours, they’re going to outrank you […]
Education
When Is It Time to Rebrand?
How do you know when it’s time to refresh your brand? Get the breakdown of our exact process for client rebrand projects to gain some insight for you and your business. Unpopular opinion: your brand is not yours to create. That’s right, we said it. As marketing landscapes ebb and flow, branding has increasingly become […]
Education
SEO Basics You Need to Master
There is a lot that you could and actually should do to attract visitors to your site. One of these things is optimizing your website for search engines like Google. According to HubSpot, 75% of searchers never go past the first page of search results — this is why it is so essential to rank […]
Education
How Major Brands are Responding to the Black Lives Matter Movement
In the words of author and political activist Angela Davis, “In a racist society, it is not enough to be non-racist, we must be antiracist.” The Black Lives Matter movement calls on everyone to take direct action in honor of the countless number of Black people who have been killed at the hands of the […]
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