Facebook Analytics Explained

With Facebook’s ever-changing interface, it can be a challenge to stay up-to-date on the many business opportunities the social network offers. And new features are often made available with minimal notifications to the public, which makes it even harder to stay abreast of every new development. Yet if you’re willing to take charge, it’s possible to conduct the right research to keep your brand at the forefront of the Facebook game. Read on for a breakdown of Facebook Analytics, explained. 

Start with Facebook Insights

It pays to make use of Facebook Insights, a little-known feature within Facebook’s busy – and ever-changing – interface. As long as your business page has thirty fans or more, your specific Facebook Insights can be found at the top of your page, between “Notifications” and “Posts.”

There, you’ll be able to gain valuable information you can harness to gain more attention. View the actions on your page and page view stats, plus get a grasp on your overall Facebook presence – your “Reach.” Facebook Insights makes it easy to boost posts, gaining better exposure for posts you select.

Facebook Analytics: A Higher Level of Data

Once you’ve mastered the ins and outs of Facebook Insights, it might be time to explore Facebook Analytics, a relatively new feature only available to those who have already installed the Facebook pixel. Once installed, the pixel may be customized for your business’s events. Here’s how it works: You install a line of code onto your website, which helps to tracks events happening there. This code works to track those who make a purchase after finding your site on Facebook.

With Facebook Analytics activated, you’ll quickly and easily be able to figure out what users are doing on your Facebook page—and any actions they take on the road to making the purchase, both on your company Facebook page and on your dedicated site. 

Taking your Facebook Presence to the Next Level

Facebook’s cohesive instructions take you through the process of installing the Facebook pixel. Just create a Facebook pixel, add it to your website’s code, and you can easily add events to better understand the concrete actions each person takes on their way to your site. You can track a range of sales funnels, from “Purchase Information” to “Lead,” “Complete Registration” to “Add to Cart.” It’s easy to see correlations once your Facebook pixel is up and running, which will help you to establish which content appeals to your user base most effectively.

Facebook Analytics: A Comprehensive User Snapshot

Facebook Analytics is a powerful tool that every business would do well to harness. The necessary learning curve will pay off in the long run, as entrepreneurs gain a better sense of what’s working online – and what’s falling short. 

Post By: Josefine Nowitz

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