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How to be a Champ Online - It all begins with a Strategy

Thursday, November 11, 2010

No matter what industry your business is in, there is without question a need for an online presence. For every business this means something different. Some businesses require an online portal for customers to communicate; others may only need a basic brochure website. Regardless of the business you are in – the business’ online presence and how it is perceived by web users searching is becoming essential for survival in today’s economy.   Read More

Seth Worby Thursday, November 11, 2010 | Comments (1) | Trackbacks (0) | Permalink

Google AdWords Best Practices

Thursday, April 29, 2010

If you have a small business and are interested in advertising online, Google AdWords should be your first stop.  Google is the #1 search engine and they make a conscious effort to help website owners get exposure to potential customers.  There’s no doubt that paid listings (Google AdWords) can generate quality business leads but the proper strategies and techniques must be employed to run a successful ad campaign. If you’re not using AdWords best practices you could be throwing money down the drain. So, in an attempt to prevent that here is an entry level lesson on Google AdWords best practices.  Read More

Zach Cohn Thursday, April 29, 2010 | Comments (0) | Trackbacks (0) | Permalink

Web Site Strategy – Start with the End in Mind

Tuesday, March 09, 2010

I have a good friend that does business and lives by the motto “Start with the End in Mind.”

When planning a website or web-based project of any kind it is important to take this approach. Time and time again, companies and organizations constantly make the same mistake – they rush into a web project and choose a great looking design but they don’t think to plan how users will navigate and ultimately convert on their site.  Read More

Seth Worby Tuesday, March 09, 2010 | Comments (0) | Trackbacks (0) | Permalink

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